Design Thinking
How I See Design
Strategic
Minimum Viable Product
Strategically focused product design drives innovation and delivers client value by addressing evolving user needs and aspirations. This transformative approach has the power to redefine business outcomes.
- Who - are we helping?
- What - problem are we solving?
- Why - are we doing this?
- How - are we going to solve the problem?
This Case Study is an example of breaking into a new market with a product that enhances the users workflow.
Interactive
Minimum Loveable Product
The second dimension focuses on interaction design, elevating product usability through quantitative and qualitative research. By deeply understanding user goals and behaviours, we create interfaces that are both intuitive and effective, reducing user friction and increasing product perception.
This Case Study is an example of redefining the interface to help users conduct complex boolean searches in a clear and intuitive user interface.
Scalable
Minimum Marketable Product
The third dimension is scalable design, brought to life through a robust design system. This user-centered, accessible design language ensures consistency while enabling seamless scalability across products.
This Case Study is an example of how a set of design components and principles can be used to create a "Minimum Marketable Product".